One of the best things you can do if you’re running a business in 2023 is to have a great marketing strategy. Many people are aware of the traditional forms of marketing, however, using marketing techniques that are innovative and fresh can help you attract more customers to your company. A great marketing strategy employs a myriad of different techniques in order to diversify the outreach. Whether you’re marketing a fashion brand, a homeware brand, or any other type of business – here are 4 marketing techniques that you shouldn’t forget about. 

Digital Marketing

One of the main ways that business can reach new audiences in 2023 has to be through digital marketing. Digital marketing is now one of the biggest sectors in marketing, and helps businesses to reach people online. An SEO company in Melbourne found that most Gen-Z and Millennial consumers found brands through social media and search engines, and bought most of their products online. If you want to make sure your business is reaching as many people as it can, you need to be adding all forms of digital marketing to your general strategy. Social media, pay per click advertising and SEO are all key forms of digital marketing. 

Product Placement 

Although this can be costly, it is one of the most effective ways to promote your business’ products almost subconsciously to potential buyers. For example, many people noticed all of the recent products that were in the background of the Barbie movie, which broke records on its opening weekend. Millions of people saw those products in the background of one of the biggest films of 2023. However, you don’t need to spend thousands on product placement. Local product placement in magazines and radio shows can help get local consumers aware of your brand and products. 

Guerilla Marketing 

Guerilla marketing is one of the most innovative marketing techniques you can do today. It often involves a brand using surprise, shock and unconventional interactions in order to generate interest in the brand image. Although this can be risky, it is often low cost – and if done right, can be extremely successful. For example, recent ambush marketing campaigns have gone viral when billboards crashed the news of Prince Harry’s recent court trial. Grassroots marketing also involves handing out physical flyers and postcards, and can be more effective than you might think. Definitely consider guerilla marketing techniques if you want to revolutionise your marketing strategy. 

Physical Product Giveaways 

Finally, one of the best ways you can promote your company is to hand out physical products to potential customers through giveaways. Giving potential customers a taste of your product can make them more likely to check out your business, and buy from them in the future. This can be done no matter what your business is – if your company sells low calorie drinks, hand out some free cans. One of the best ways to give out promotional products is to employ people to give out your products in shopping centres and malls, as they have a lot of foot traffic. A shopping centre UK based found that retailers were more likely to interact with a brand if they were approached in a mall rather than any other setting. 


Diversifying your marketing strategy is one of the best ways you can make people more likely to buy from your business in 2023 – try it out today!