SEO is a fantastic tool for every business, and having a well rounded strategy that takes into account all types of SEO is important. We’re here to introduce three of them to you, to give you an intro into what SEO looks like and how it might apply to your business!
First up we have on-page SEO, which involves making changes to anything on your website itself. Google will then pick up on these changes, and if they are positive ones that show your website is a good and relevant result to be showing to people when they search for terms relevant to your business, then it will appear. For example, say you are a business that allows people to apply for an IVA with them. Throughout your content, you would use a range of relevant keywords like “apply for an IVA” and “IVA advice” and then Google will pick up those keywords and see that your website is a relevant result. There is quite a bit more to it than this, however this is the basic premise. You will change all kinds of things on your website to make sure that you get noticed by Google, with mentioning the keywords being part of it. You will select different keywords for each page of your website.
So, anything that you change on the website itself is known as on-page SEO.
Another type of SEO is called off-page SEO, which is anything SEO related you do that isn’t directly on your website. A big part of SEO is building the authority of your website online, so that Google sees your website as being reliable to show its users. One way that you do this is through something called link building, which is when you reach out to other blogs online, ask them to contribute content on their website and then you include a link back to your own website in this content. When Google then sees that a good quality website has mentioned your website online, it will build trust. When you consistently do this and build a strong link profile, it can really help your website and SEO progress. You can also build authority by building business directories.
Another great component of SEO is local SEO, where you can target users who are located within your catchment area as a business. For example, say you are a dentist based in Manchester investing in dental SEO, it would be useless for you to target national keywords like “dentists UK”, as it is highly unlikely that someone searching for that will be looking for one specifically in Manchester. Plus, it is so much harder to compete with big national keywords like this. Instead, you should target keywords like “Invisalign Manchester”, which still get strong amounts of searches, but are much easier to compete with. So, if you have a business within a particular catchment area, then you should definitely invest in local SEO as when it’s done well, it can really transform your business.